N+1 is the path of least resistance for industry leaders, but it insults the intelligence of cyclists and it is dissonant at a time when there clearly needs to be a serious change to how resources are used and managed to produce bicycles. Despite all the platitudes and “impact” reports, the bicycle industry knows only the dollar and will only change its ways once consumers change theirs. Earth Day is a good time to think about all of this and start making those changes.
The next time you notice the fresh air on a morning ride, the clear water on an afternoon swim or the impressive sight of an Osprey or a Bald Eagle, recognize that the activism of Earth Day is a big reason why you are enjoying those experiences.
N+1 is the path of least resistance for industry leaders, but it insults the intelligence of cyclists and it is dissonant at a time when there clearly needs to be a serious change to how resources are used and managed to produce bicycles. Despite all the platitudes and “impact” reports, the bicycle industry knows only the dollar and will only change its ways once consumers change theirs. Earth Day is a good time to think about all of this and start making those changes.
The next time you notice the fresh air on a morning ride, the clear water on an afternoon swim or the impressive sight of an Osprey or a Bald Eagle, recognize that the activism of Earth Day is a big reason why you are enjoying those experiences.
