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John Burke CEO of Trek Bicycle Corporation reveals long term thinking in annual sustainability report
by Fred Thomas
March 14, 2024
John Burke is indeed the first bicycle industry professional that I am aware of to recognize that sustainability is the new gold standard for the industry (not the Tour de France).
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John Burke is indeed the first bicycle industry professional that I am aware of to recognize that sustainability is the new gold standard for the industry (not the Tour de France).
