Frame and Wheel does the same thing as ThredUP except with bicycles and related accessories. What started out trying to be the Pro’s Closet has evolved into something closer to LKQ. The only difference is that the deproduction operations of Frame and Wheel (a production line that runs on reverse) are integrated with a bicycle brand, A-D Bikes.
The last time I was around for the double loop in 2022, it was a balmy 40 degrees by the time the ride was underway. The Gatorade flowed freely. My feet and hands were warm. I wore a wind vest and arm warmers. It felt like early spring in Maine. If I had been asked to identify a single, simple, cycling-related and personal measure of how the climate has changed over the past twenty years, this would have been it.
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
John Burke is indeed the first bicycle industry professional that I am aware of to recognize that sustainability is the new gold standard for the industry (not the Tour de France).
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history).
Frame and Wheel does the same thing as ThredUP except with bicycles and related accessories. What started out trying to be the Pro’s Closet has evolved into something closer to LKQ. The only difference is that the deproduction operations of Frame and Wheel (a production line that runs on reverse) are integrated with a bicycle brand, A-D Bikes.
The last time I was around for the double loop in 2022, it was a balmy 40 degrees by the time the ride was underway. The Gatorade flowed freely. My feet and hands were warm. I wore a wind vest and arm warmers. It felt like early spring in Maine. If I had been asked to identify a single, simple, cycling-related and personal measure of how the climate has changed over the past twenty years, this would have been it.
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
John Burke is a white board guy. He uses that idea very effectively in the Trek Sustainability Report August 2023.
John Burke is indeed the first bicycle industry professional that I am aware of to recognize that sustainability is the new gold standard for the industry (not the Tour de France).
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history).
