My view is that making a small change to how I conduct business and run my life is better than doing nothing, and that if everyone tries to introduce small changes, these changes will take hold and make a difference, hopefully in time to prevent a dystopian future or one that is just not very comfortable. This is how I have arrived at doing what I can to make A-D Bikes a circular and sustainable bike company.
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history).
My view is that making a small change to how I conduct business and run my life is better than doing nothing, and that if everyone tries to introduce small changes, these changes will take hold and make a difference, hopefully in time to prevent a dystopian future or one that is just not very comfortable. This is how I have arrived at doing what I can to make A-D Bikes a circular and sustainable bike company.
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history).
