Frame and Wheel does the same thing as ThredUP except with bicycles and related accessories. What started out trying to be the Pro’s Closet has evolved into something closer to LKQ. The only difference is that the deproduction operations of Frame and Wheel (a production line that runs on reverse) are integrated with a bicycle brand, A-D Bikes.
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
What started out trying to be a reseller has evolved into something closer to LKQ Corporation. The only difference is that the deproduction operations of Frame and Wheel are integrated with a bicycle brand, A-D Bikes.
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought.
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase.
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike.
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash.