A-D Bikes Blog
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John Burke CEO of Trek is ready to go where no bicycle company has gone before
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now. -
John Burke CEO of Trek Bicycle Corporation figures out the Circular Economy
John Burke is a white board guy. He uses that idea very effectively in the Trek Sustainability Report August 2023. -
The A-D Bikes Sustainability Program
What started out trying to be a reseller has evolved into something closer to LKQ Corporation. The only difference is that the deproduction operations of Frame and Wheel are integrated with a bicycle brand, A-D Bikes. -
Some concrete ideas for a bicycle industry Reformation
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought. -
The cost of a Bike For Every Price
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase. -
A Bike for Every Price is too much choice
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike. -
How the A-D Bikes buyback program works
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash.