John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought.
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase.
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought.
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase.
