Topview Sports does an excellent job of organizing and executing this event and Cornelia, Georgia, which is in the foothills of the Appalachian Mountains, is a very nice place to visit and race (it is also the name of our daughter which is really the reason I chose this event....I don't know anyone named Jackson).
The model year convention is the most explicit manifestation of N+1 Thought there is. What better way to sell another bicycle to someone who already has one than to use a date to signal that the latest model year is somehow better than the one the owner already has?
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase.
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike.
This version of the Ultima features thru axle drop outs, 28 mm tire width compatibility, dual Di2 mechanical routing, braze-on front derailleur hanger, flat mount disc brakes, tapered head tube, the down tube A-D logo and the distinctive Graz Rose Silver finish.
This version of the original Champagne Ubercross features thru-axle drop outs, dual electronic or mechanical shifting compatibility and the new and original Styria Green finish which channels to spirit of Cousin Puch.
I am no Tadej Pogacar, but I saw that if the pros run a single 58 or 60 tooth chain ring up front, they run an 11-28 or 11-25 in the back. "There will be gears somewhere in there that I can push," I thought. I was right.
Topview Sports does an excellent job of organizing and executing this event and Cornelia, Georgia, which is in the foothills of the Appalachian Mountains, is a very nice place to visit and race (it is also the name of our daughter which is really the reason I chose this event....I don't know anyone named Jackson).
The model year convention is the most explicit manifestation of N+1 Thought there is. What better way to sell another bicycle to someone who already has one than to use a date to signal that the latest model year is somehow better than the one the owner already has?
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase.
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike.
The Swamp Classic is a two day omnium held in Micanopy, Florida (just outside of Gainesville) and among the first USA Cycling road events of the s...
A marketing guru once said that comments are content too
It took a while, but the Kies Steel Limited gravel frames are finally on site and ready to ship. I think it has been at least a two year developmen...
This version of the Ultima features thru axle drop outs, 28 mm tire width compatibility, dual Di2 mechanical routing, braze-on front derailleur hanger, flat mount disc brakes, tapered head tube, the down tube A-D logo and the distinctive Graz Rose Silver finish.
This version of the original Champagne Ubercross features thru-axle drop outs, dual electronic or mechanical shifting compatibility and the new and original Styria Green finish which channels to spirit of Cousin Puch.
I am no Tadej Pogacar, but I saw that if the pros run a single 58 or 60 tooth chain ring up front, they run an 11-28 or 11-25 in the back. "There will be gears somewhere in there that I can push," I thought. I was right.
Jim Van Cura purchased a Vent Noir Steel Classic and built it up to ride the roads in Southern California in comfort and style. The Vent Noir Steel...
