The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike.
Knowing that I have something in common with the fastest cyclist of the age makes me think that I can be fast, and just thinking that I am sure gives me a mental edge that helps produce a few extra watts.
This version of the Ultima features thru axle drop outs, 28 mm tire width compatibility, dual Di2 mechanical routing, braze-on front derailleur hanger, flat mount disc brakes, tapered head tube, the down tube A-D logo and the distinctive Graz Rose Silver finish.
This version of the original Champagne Ubercross features thru-axle drop outs, dual electronic or mechanical shifting compatibility and the new and original Styria Green finish which channels to spirit of Cousin Puch.