John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now.
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash.