A-D Bikes Blog
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2022 WBIA report: US sales get a flat tire
The sale of e-bikes increased 42 percent (2020: 138 percent) to 420 thousand units but nevertheless accounted for less than 1 percent of total units sales. Growth in e-bike sales slowed substantially due to weaker consumer demand and a higher base of comparison. -
2022 WIBA Report: It's not about the e-bike
Nevertheless, e-bikes still form less than one third of total industry sales. This means that growth of industry sales will continue to be driven by demand for traditional bicycles. -
2022 WBIA Report: China is the largest bicycle and e-bike market in the world
The European and United States markets combined are the same size as China’s domestic market. This means that economic conditions in the domestic China market have a significant significant effect on the entire industry. -
2022 WBIA Report: Growing inventories. Stagnant sales.
The classic signal of an industry with high inventories is the prevalence of discounted pricing promotions as direct to consumer manufacturers and retailers attempt to turn their inventories into cash. A glance at your Instagram feed will provide plenty of evidence of this. -
2022 World Bicycle Industry Report: an industry addicted to N + 1
The number of bicycles and e-bikes sold globally grew 2 percent to 136 million units in 2021 (2020: 19.5 percent). This implies that there is a large overhang of supply of unsold bicycles and e-bikes with manufacturers, wholesalers, distributors and retailers and suggests that prices are going to continue to remain weak or trend lower.
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N+1 is Dead: Consolidate all your cycling gear into a Kies Steel Limited
A marketing guru once said that comments are content too
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