A-D Bikes Blog
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N + 1 Thought drives the global oversupply of bicycles
N + 1 is embarrassingly out of touch. It sounds like the Schafer beer commercial from the 1970s that went “Schafer is the one beer to have when you are having more than one.” -
The New Gold Standard for the Bicycle Industry: Sustainability
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history). -
A-D Racing Race Report: Swamp Classic 2024
The Swamp Classic is a two day omnium held in Micanopy, Florida (just outside of Gainesville) and among the first USA Cycling road events of the s... -
How the A-D Bikes buyback program works
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash. -
Build your own damn bike
It is much faster for you to buy just the frameset, the bottom bracket and headset from us and buy the components and wheels you want yourself (or use what you have). Of course, we can provide guidance on what works and we can source group sets and wheels on your behalf if you really want us too, but we are just going to ship everything to you and you are going to have to Build Your Own Damn Bike. -
2022 WBIA Report: China's puncture proof bicycle and e-bike market
China is the largest market for e-bikes in 2021. Again? Total sales of bicycles and e-bikes in China was unchanged at exactly 43.5 million units ... -
2022 WBIA Report: Europe gets a slow leak
The sale of e-bikes increased 11 percent (2020: 34 percent) to 5.1 million units, but growth slowed substantially due to weaker consumer demand. E-bike sales account for 23 percent of total sales in Europe due to the wider use of bicycles for personal transportation. This helped offset the slowing rate of growth in bicycle sales during the year. -
2022 WBIA report: US sales get a flat tire
The sale of e-bikes increased 42 percent (2020: 138 percent) to 420 thousand units but nevertheless accounted for less than 1 percent of total units sales. Growth in e-bike sales slowed substantially due to weaker consumer demand and a higher base of comparison. -
2022 WIBA Report: It's not about the e-bike
Nevertheless, e-bikes still form less than one third of total industry sales. This means that growth of industry sales will continue to be driven by demand for traditional bicycles. -
N+1 is Dead: Consolidate all your cycling gear into a Kies Steel Limited
A marketing guru once said that comments are content too -
Order your custom A-D Racing Verge Sport kit today!
If you have good kit, you will be comfortable, you will look good and you will be inspired to ride. That is the reason to pay for good kit. -
Kies Steel Limited in size XS, L, and XL arriving in early 2024. Reserve yours today!
Kies Steel Limited sizes XS, L and XL available early 2024. Reserve yours today!
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