The sale of e-bikes increased 11 percent (2020: 34 percent) to 5.1 million units, but growth slowed substantially due to weaker consumer demand. E-bike sales account for 23 percent of total sales in Europe due to the wider use of bicycles for personal transportation. This helped offset the slowing rate of growth in bicycle sales during the year.
The sale of e-bikes increased 42 percent (2020: 138 percent) to 420 thousand units but nevertheless accounted for less than 1 percent of total units sales. Growth in e-bike sales slowed substantially due to weaker consumer demand and a higher base of comparison.
Nevertheless, e-bikes still form less than one third of total industry sales. This means that growth of industry sales will continue to be driven by demand for traditional bicycles.
The European and United States markets combined are the same size as China’s domestic market. This means that economic conditions in the domestic China market have a significant significant effect on the entire industry.
The classic signal of an industry with high inventories is the prevalence of discounted pricing promotions as direct to consumer manufacturers and retailers attempt to turn their inventories into cash. A glance at your Instagram feed will provide plenty of evidence of this.
Knowing that I have something in common with the fastest cyclist of the age makes me think that I can be fast, and just thinking that I am sure gives me a mental edge that helps produce a few extra watts.
This version of the Ultima features thru axle drop outs, 28 mm tire width compatibility, dual Di2 mechanical routing, braze-on front derailleur hanger, flat mount disc brakes, tapered head tube, the down tube A-D logo and the distinctive Graz Rose Silver finish.
This version of the original Champagne Ubercross features thru-axle drop outs, dual electronic or mechanical shifting compatibility and the new and original Styria Green finish which channels to spirit of Cousin Puch.