A-D Bikes Blog
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The New Gold Standard for the Bicycle Industry: Sustainability
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history). -
A-D Racing Race Report: Swamp Classic 2024
The Swamp Classic is a two day omnium held in Micanopy, Florida (just outside of Gainesville) and among the first USA Cycling road events of the s... -
How the A-D Bikes buyback program works
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash. -
Build your own damn bike
It is much faster for you to buy just the frameset, the bottom bracket and headset from us and buy the components and wheels you want yourself (or use what you have). Of course, we can provide guidance on what works and we can source group sets and wheels on your behalf if you really want us too, but we are just going to ship everything to you and you are going to have to Build Your Own Damn Bike. -
2022 WBIA Report: China's puncture proof bicycle and e-bike market
China is the largest market for e-bikes in 2021. Again? Total sales of bicycles and e-bikes in China was unchanged at exactly 43.5 million units ... -
2022 WBIA Report: Europe gets a slow leak
The sale of e-bikes increased 11 percent (2020: 34 percent) to 5.1 million units, but growth slowed substantially due to weaker consumer demand. E-bike sales account for 23 percent of total sales in Europe due to the wider use of bicycles for personal transportation. This helped offset the slowing rate of growth in bicycle sales during the year. -
2022 WIBA Report: It's not about the e-bike
Nevertheless, e-bikes still form less than one third of total industry sales. This means that growth of industry sales will continue to be driven by demand for traditional bicycles. -
2022 WBIA Report: China is the largest bicycle and e-bike market in the world
The European and United States markets combined are the same size as China’s domestic market. This means that economic conditions in the domestic China market have a significant significant effect on the entire industry. -
2022 WBIA Report: Growing inventories. Stagnant sales.
The classic signal of an industry with high inventories is the prevalence of discounted pricing promotions as direct to consumer manufacturers and retailers attempt to turn their inventories into cash. A glance at your Instagram feed will provide plenty of evidence of this. -
2022 World Bicycle Industry Report: an industry addicted to N + 1
The number of bicycles and e-bikes sold globally grew 2 percent to 136 million units in 2021 (2020: 19.5 percent). This implies that there is a large overhang of supply of unsold bicycles and e-bikes with manufacturers, wholesalers, distributors and retailers and suggests that prices are going to continue to remain weak or trend lower.
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