A-D Bikes Blog
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There has never been a better time for a Reformation of the bicycle industry.
What is frustrating to me is that the industry is so profoundly out of touch with its own surroundings. Very few companies are doing anything different or original except of course complaining or pontificating about why the industry is suffering from all of its obvious problems. It seems the only thing most bike companies have done is to offer consumer financing on their websites. -
Climate Change cooks the Tour de France and floods the Giro D'Italia
My view is that making a small change to how I conduct business and run my life is better than doing nothing, and that if everyone tries to introduce small changes, these changes will take hold and make a difference, hopefully in time to prevent a dystopian future or one that is just not very comfortable. This is how I have arrived at doing what I can to make A-D Bikes a circular and sustainable bike company. -
My Cycling Climate Moment: the water bottles don't freeze anymore on the Double Loop
The last time I was around for the double loop in 2022, it was a balmy 40 degrees by the time the ride was underway. The Gatorade flowed freely. My feet and hands were warm. I wore a wind vest and arm warmers. It felt like early spring in Maine. If I had been asked to identify a single, simple, cycling-related and personal measure of how the climate has changed over the past twenty years, this would have been it. -
A-D Racing: NorthBeast Cycling Classic Race Report
Topview Sports does an excellent job of organizing and executing this event and Cornelia, Georgia, which is in the foothills of the Appalachian Mountains, is a very nice place to visit and race (it is also the name of our daughter which is really the reason I chose this event....I don't know anyone named Jackson). -
John Burke CEO of Trek is ready to go where no bicycle company has gone before
John Burke (CEO of Trek Bicycle Corpoation) understands the Circular Economy better than he did when he was brainstorming on the white board. Mr. Burke is on the right track and he is ready to bring Trek and the entire bicycle industry kicking and screaming into the twenty-first century. If there ever was a time for a serious restructuring of the bicycle industry it is now. -
John Burke CEO of Trek Bicycle Corporation figures out the Circular Economy
John Burke is a white board guy. He uses that idea very effectively in the Trek Sustainability Report August 2023. -
John Burke CEO of Trek Bicycle Corporation reveals long term thinking in annual sustainability report
John Burke is indeed the first bicycle industry professional that I am aware of to recognize that sustainability is the new gold standard for the industry (not the Tour de France). -
The A-D Bikes Sustainability Program
What started out trying to be a reseller has evolved into something closer to LKQ Corporation. The only difference is that the deproduction operations of Frame and Wheel are integrated with a bicycle brand, A-D Bikes. -
Some concrete ideas for a bicycle industry Reformation
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought. -
It is time for the bicycle industry to retire the model year convention
The model year convention is the most explicit manifestation of N+1 Thought there is. What better way to sell another bicycle to someone who already has one than to use a date to signal that the latest model year is somehow better than the one the owner already has? -
The cost of a Bike For Every Price
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase. -
A Bike for Every Price is too much choice
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike.
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