A-D Bikes Blog
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Some concrete ideas for a bicycle industry Reformation
The pandemic ruthlessly exposed the bicycle industry’s dependency on the global supply chain and the weaknesses and vulnerabilities which are encapsulated by N+1 Thought. -
It is time for the bicycle industry to retire the model year convention
The model year convention is the most explicit manifestation of N+1 Thought there is. What better way to sell another bicycle to someone who already has one than to use a date to signal that the latest model year is somehow better than the one the owner already has? -
The cost of a Bike For Every Price
The retailer or brand is making a large investment in a range of models, colors, categories and sizes and hoping that the right person is going to walk in the door within the next twelve months and make a purchase. -
A Bike for Every Price is too much choice
The problem is that when the price point selection is broadened, the consumer is overwhelmed with too much choice. A good example of this is the Specialized Diverge gravel bike. -
Why does the bicycle industry produce too many bicycles?
What drives the bicycle industry to repeatedly produce more bicycles and e-bikes each year than the market can absorb? Sunk costs. Economies of scale. Ride it out the door. A bike for every price. Model year. -
N + 1 Thought drives the global oversupply of bicycles
N + 1 is embarrassingly out of touch. It sounds like the Schafer beer commercial from the 1970s that went “Schafer is the one beer to have when you are having more than one.” -
The New Gold Standard for the Bicycle Industry: Sustainability
The bicycle industry marketing machinery doesn’t know it yet, but the new gold standard is about sustainability. It is about how we wean ourselves off of N + 1 (unquestionably the most dissonant and wasteful marketing campaign in history). -
A-D Racing Race Report: Swamp Classic 2024
The Swamp Classic is a two day omnium held in Micanopy, Florida (just outside of Gainesville) and among the first USA Cycling road events of the s... -
How the A-D Bikes buyback program works
The largest expense related to the sale of the frameset is the labor required to clean, describe, image, list pack and ship the frameset. However, I have become very efficient at this process and can turn an item into cash very quickly. It is work, but it generates cash and new business, it helps the customer, it differentiates A-D Bikes from all the other large and small bicycle companies and it is sustainability in action, not green talk or green wash. -
Build your own damn bike
It is much faster for you to buy just the frameset, the bottom bracket and headset from us and buy the components and wheels you want yourself (or use what you have). Of course, we can provide guidance on what works and we can source group sets and wheels on your behalf if you really want us too, but we are just going to ship everything to you and you are going to have to Build Your Own Damn Bike. -
2022 WBIA Report: China's puncture proof bicycle and e-bike market
China is the largest market for e-bikes in 2021. Again? Total sales of bicycles and e-bikes in China was unchanged at exactly 43.5 million units ... -
2022 WBIA Report: Europe gets a slow leak
The sale of e-bikes increased 11 percent (2020: 34 percent) to 5.1 million units, but growth slowed substantially due to weaker consumer demand. E-bike sales account for 23 percent of total sales in Europe due to the wider use of bicycles for personal transportation. This helped offset the slowing rate of growth in bicycle sales during the year.
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