The sale of e-bikes increased 42 percent (2020: 138 percent) to 420 thousand units but nevertheless accounted for less than 1 percent of total units sales. Growth in e-bike sales slowed substantially due to weaker consumer demand and a higher base of comparison.
Nevertheless, e-bikes still form less than one third of total industry sales. This means that growth of industry sales will continue to be driven by demand for traditional bicycles.
The European and United States markets combined are the same size as China’s domestic market. This means that economic conditions in the domestic China market have a significant significant effect on the entire industry.
The classic signal of an industry with high inventories is the prevalence of discounted pricing promotions as direct to consumer manufacturers and retailers attempt to turn their inventories into cash. A glance at your Instagram feed will provide plenty of evidence of this.
The number of bicycles and e-bikes sold globally grew 2 percent to 136 million units in 2021 (2020: 19.5 percent). This implies that there is a large overhang of supply of unsold bicycles and e-bikes with manufacturers, wholesalers, distributors and retailers and suggests that prices are going to continue to remain weak or trend lower.
Knowing that I have something in common with the fastest cyclist of the age makes me think that I can be fast, and just thinking that I am sure gives me a mental edge that helps produce a few extra watts.
This version of the Ultima features thru axle drop outs, 28 mm tire width compatibility, dual Di2 mechanical routing, braze-on front derailleur hanger, flat mount disc brakes, tapered head tube, the down tube A-D logo and the distinctive Graz Rose Silver finish.